Alpine tourism represents 2% of the Australian tourism industry, but can quickly improve with training and upskilling as there is a skill shortage for employment in all categories, from trades to professional.
There is a particular shortage in trained hospitality staff, including wait staff, bar staff and housekeeping. Attracting appropriate permanent staff in all areas is more difficult because the local towns are small and quiet outside winter – which is just a 17-week income-earning period. Fluctuating work hours, the cost of living and transport have a significant impact on attracting and retaining staff whose performance will meet or exceed guest expectations.
Opportunities in key snow country regions
Total gross direct visitor expenditure generated by the New South Wales resorts was $537 million and $369 million for the Victorian resorts, totalling $906 million. This covers all items of visitor expenditures, from food and drink to lift passes, entry fees and travel from place of residence to the resort.
The winter resorts of Falls Creek and Mount Hotham generated an additional $106 million in the gross regional product of the Alpine Shire and 1,375 annual equivalent employment, or 21% of the Shire’s total employment opportunities.
The resort of Mt Baw Baw is located in Victoria’s Baw Baw Shire and the resort contributes $7.5 million to the Local Government Area’s (LGA) headline gross regional product. Total annual equivalent employment opportunities generated by the Alpine resort were 178, which is 0.8 per cent of the LGA total. Read More