Online Growth Hack Innovation Challenge (2 days)



Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.

It refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth hacks are designed to achieve practical outcomes in a short space of time to solve real world problems like increase sales, engagements and followers.  This methodology is applied to a 2 day online growth hack where students work on problems posed by businesses, industry and organisations.  In doing so students develop in demand skills that enable them to assist future employers to rapidly and sustainably grow their organisations.

Growth hack challenges could cover:

  1. Branding and marketing
  2. Digital presence and productivity
  3. Networks and connections
  4. Products, services and packages
  5. Social media and sales
  6. STEM and technical solutions

Approach and Facilitators

The format is flexible as it is based upon students helping businesses with very practical tasks and outcomes, where the goal is to achieve what you would usually think would take months!

Participating in these activities engages students, including many of the students who prefer to learn in not so traditional ways, allowing development and demonstration of skills that many employers are in need of, building confidence and providing experiences that students can use on their resumes or in job interviews to showcase themselves in a positive way.

Teams can be from one school and/or mixed across schools and it is in the ‘hustle’ session where students choose what they want to work on once hearing all the challenges (posed by video or face to face).

Students work to get their solutions and fixes as far as possible over a two day format with pitching at the end of day 2.  Alternatively it can be run face to face or hybrid, and the 2 days can be spread out rather than run back to back.

A keynote on ‘Pitching, Presenting and Persuasive Public Speaking’ often forms part of the program which helps students and teams shape up their pitches for the finale.

Pitching is important 21st Century capability and is presented by an award-winning pitch coach and entrepreneur, Scott Perry.  Scott will also work with student teams and has facilitated many of these ‘growth hack’ types of events and programs in the past.

Host/MC duties will be undertaken by Wendy Perry, Managing Director, Workforce BluePrint and Entrepreneurship Facilitator for Adelaide.  Wendy will also manage program design, supporting students, and planning activities including working alongside industry and event partners.

Workforce BluePrint is involved in the design and facilitation of many growth hacks and our team members have significant experience running similar events across Australia and overseas, with high school and primary school students, businesses and industry, entrepreneurs and startups.

Potential Partners

  • Accelerators and Incubators
  • Business Associations
  • Entrepreneurs and Startups
  • Government (Local, State and Commonwealth)
  • Industry Leaders and Mentors
  • Local Schools
  • MPs and Ministers, Mayor and Councillors
  • Non-government organisations
  • Regional Development Australia
  • Sporting Clubs
  • Youth Organisations

Please contact Wendy Perry via for a detailed quote with 2 facilitators that can be customised to suit the student base, location, relevant businesses and startups, curriculum and subject links, thank you.


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