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TAKE YOUR BUSINESS TO THE NEXT LEVEL (& GLOBAL) – INDUSTRY SPECIFIC OR SCALE UP
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Product Description
A Course for start-up/business leaders, entrepreneurs and innovators with the following learning objectives:
- Improve the pitch and investment proposal to attract investor
- Improve the pitch and investment proposal to attract investors
- Identify how to access finance and capital for international growth of business
- Understand the importance of business analyses (competitor, market, business, product) and how to respond to external challenges
- Analyse key stakeholders and identify ways to connect business with markets, develop business networks and leverage existing networks (including strategies to develop stronger networks and business contacts with start-ups in Australia)
- Analyse key drivers (legal, political, environment, economic, socio-cultural and technological) that impact start-ups
- Understand how to undertake competitor and product analyses and how to respond to the challenges (five forces: existing competitors, suppliers, substitutes, new entrants and users)
- Develop business and marketing plans (analyses, strategies, operational plans, monitoring, financial management) to operate a sustainable business
- Understand the importance of integrated marketing communications, including social media, branding and public relations
- Understand culture’s role in international business
- Further develop strategies to utilise technology and respond to changes in technology use
Please contact Wendy Perry via wendy@wb.switchstartscale.com.au or +61 416 150 491, thank you.
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Please feel free to reach out and get in touch to explore what support you might need for your plan or project – you are welcome to join the Australian VET Leaders, Future of Jobs, Skills and Work, and IVETA LinkedIn groups plus connect with Wendy Perry on LinkedIn.