Team members and associates have over 28 years’ experience in Workforce Development and Planning, Vocational Education and Training (VET), Innovation and Entrepreneurship, Employment and Career Development as assessors, business development professionals, coaches and mentors, educational managers, entrepreneurs, facilitators, instructional designers, leaders, trainers, project managers, industry/policy advisors, workforce planners and consultants.  A team of associates, led by the Managing Director, is called upon as an ‘as-needs’ basis.


Managing Director

Wendy Perry

Leading strategic planning and execution, change management and implementation, stakeholder engagement, business, financial, resource and workforce planning.  Managing projects and facilitation using advanced methodologies, undertaking action research, evidence analysis and report writing, presenting and public speaking, knowledge and information management, people management, process improvement and implementation of sustainable business practices.  Design and implementation of creative marketing and promotional strategies with a client focussed approach to service delivery and relationship management.  Coaching and mentoring Switch Start Scale clients include Startups & Side Hustles, those who are Self Employed & Sub Contractors, Small Businesses, Scale-ups and Standouts.


Product Development Manager


Product development and management, contractor and development team management, pitch coaching and mentoring, speaking and program design, practical hands on skills teaching and professional development in this area for trainers and assessors.

Scroll to Top