If you’re in a service based industry, your customers have so many choices on where to get their products or services from. One of your top priorities needs to be to creating a point of difference that makes you memorable, unique and drives a clear choice between your business and your competitors so the buying decision an easy one for your customers.
If you are not substantially different to your competitors, your customers will place most of the weight in the buying decision on price, and as you are now competing in a global market you need to realise there is always someone who can and will do it cheaper than you.
In this workshop you are about to learn the number one technique used to win consulting contracts, experiences and projects while competing against global giants.
Duration: 5 hours
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